Dyson has unveiled its latest innovation in the world of hair care with the launch of the Supersonic r, an upgraded hairdryer designed specifically for professional stylists. Priced at $569.99, the Supersonic r comes with smart RFID attachments and boasts a smaller, lighter design compared to its predecessor.

The Supersonic r is 30 percent smaller and 20 percent lighter, weighing 325g or 11oz, making it more maneuverable and suitable for the rigorous demands of professional stylists. The design changes, including an ‘r-shaped’ form factor, were driven by feedback from stylists who highlighted the need for better visibility, easy angle adaptation, and reduced wrist strain during prolonged use.

One of the key engineering feats of the Supersonic r is the miniaturization of its motor to fit into the handle of the device. This, coupled with a glass bead thermistor and an embedded temperature sensor, enables precise heat monitoring and control. Additionally, the heating mechanism has been revamped, replacing traditional coils with three discs featuring symmetrical, stacked foils for more uniform heating without cold spots.

Recognizing the chaotic environments in which professionals often work, Dyson has incorporated an air filter in the base of the Supersonic r, enhancing its durability and reliability. The device also features new sensors to improve its usability in demanding settings.

With its innovative features and focus on meeting the specific needs of professional stylists, the Dyson Supersonic r is set to make waves in the world of hair care technology.