Events, installations, and unprecedented collaborations are igniting Milan Design Week, Fuorisalone 2024, with a multifaceted celebration of design and beauty. The ongoing success of this annual event dedicated to design culture and its diverse intersections is marked by a myriad of unmissable appointments that showcase a vibrant scenario infused with culture, creativity, and beauty.
The 21st edition of Fuorisalone sees the prestigious Leonardo da Vinci National Museum of Science and Technology unveiling an initiative that fosters an interactive dialogue, seamlessly intertwining the essence of Ducati’s highly sought-after motorcycle across past, present, and future dimensions. Forma – Feelings, designed by Ducati in Borgo Panigale, is a captivating exhibition in seven steps that opens the inner innovation process to visitors, guiding them on an authentic journey through the stylistic evolution of the Panigale V4, the flagship creation of the renowned Italian motorcycle manufacturer.
Ducati Exhibition: Panigale V4 Between Beauty and Technology
Through Forma, Ducati aims to engage not only the brand’s enthusiasts, known as ‘ducatisti’, but also a broader audience. This ambitious project is underscored by meticulous attention to detail, encapsulating an idea that narrates nearly a century of history where passion intertwines with style, with a focus on design and performance.
The Panigale V4, Ducati’s quintessential high-performance sportbike, is renowned for its exceptional power, agility, and cutting-edge technology. As the flagship and icon of the Borgo Panigale range, it takes center stage in a meticulous recounting of Ducati’s product development journey, from concept to market delivery of an object of desire cherished generation after generation.
Within Forma, the exhibition meticulously traces the significant milestones of the Panigale V4’s development process, encapsulating a narrative framed by the pure dualism between technology and beauty. These fundamental elements define the historic Bolognese brand, shaping its essence and legacy.
