DoTERRA recently celebrated International Yoga Day by introducing its Signature Yoga Collection, featuring three Certified Pure Test Grade (CPTG) essential oil blends aimed at enhancing yoga sessions. The collection includes the Bendable Blends Anchor Steadying Blend, Align Centering Blend, and Arise Enlightening Blend, each offering unique benefits to yoga practitioners. The Anchor Steadying Blend combines Lavender, Cedarwood, Sandalwood, and other essential oils to create a balanced atmosphere during challenging poses. The Align Centering Blend, with Bergamot, Coriander, and other oils, promotes trust and resolution throughout the session. The Arise Enlightening Blend, containing Lemon, Grapefruit, and more, creates an uplifting environment for setting intentions.
These essential oil blends can be diffused aromatically or applied topically, providing users with a holistic yoga experience. As part of the celebration, DoTERRA is hosting a giveaway where 10 winners will receive the Signature Yoga Collection bundles after June 26. Bekah Nixon, VP of Global Product Innovation at DoTERRA, emphasized the profound benefits essential oils offer when incorporated into yoga practices, highlighting the company’s commitment to enhancing consumers’ wellness routines.
In addition to DoTERRA’s yoga collection, the beauty industry saw L’Oreal announcing the winner of its 32nd Brandstorm Global Innovation Competition. Mary Kay shared the results of a Sensitive Skin Research Study, while Skylar Clean Beauty launched a new fragrance called ‘Citrus Reverie.’ L’Oreal Paris expanded its ‘League of Experts,’ and Kiss enlisted gymnastics champion Suni Lee as a brand ambassador, showcasing the continuous innovation and collaborations within the beauty sector.
