Derrick White, the standout guard for the Boston Celtics, has made headlines once again, this time for his foray into the world of craft beer. In a recent commercial released by Samuel Adams, White not only showcased his acting chops but also announced the launch of his very own beer, aptly named (Derrick) White Ale.
The commercial features White in a playful re-enactment of scenes from the iconic Boston film, The Town. Teaming up with the beloved “Your Cousin from Boston” character, White engages in humorous banter that leads to the unveiling of his new ale. The Cousin character humorously asks White for help with a secretive brewing project, leading to the memorable line, “Whose car are we gonna take?” as they prepare to brew the beer.
White’s commercial is not just a light-hearted promotion; it serves as a creative marketing strategy that resonates with Boston culture. The duo recreates a famous robbery scene from The Town, where they don costumes that humorously reference the historical figure Samuel Adams, adding a layer of authenticity and local flavor to the advertisement.
As the commercial progresses, White introduces the unique ingredients that make up (Derrick) White Ale. According to a press release, this refreshing beer combines coriander and orange peel with intriguing spices like rose hips and tamarind, resulting in a delightful flavor profile. The ale boasts an alcohol by volume (ABV) of 5.9%, making it a perfect choice for casual sipping.
The launch of (Derrick) White Ale is not just about the beer; it also has a philanthropic angle. For every pint sold, $1 will be donated to The Greater Boston Food Bank, highlighting White’s commitment to giving back to the community that supports him.
Fans of both the Celtics and craft beer can look forward to enjoying (Derrick) White Ale on draft and in limited-edition cans at the Boston Beer Co.’s downtown taproom throughout the Celtics season, while supplies last. To celebrate the launch, White is scheduled to make a special appearance at the downtown taproom on Friday, pouring beers for fans from 4:30 p.m. to 5 p.m. This event is expected to draw a crowd of enthusiastic supporters eager to meet the player and sample his new brew.
In addition to the taproom event, Samuel Adams’ Jamaica Plain brewery will host a raffle for signed cans of (Derrick) White Ale from 5 p.m. to 7 p.m. on the same day, providing fans with an opportunity to take home a unique piece of Celtics memorabilia.
This marks the third collaboration between Derrick White and Samuel Adams, following a previous commercial that aired during the Celtics’ championship parade in June, where White was seen driving a duck boat around Boston. Each appearance has solidified White’s status not just as a talented athlete but also as a charismatic figure in the Boston community.
The release of (Derrick) White Ale is poised to be a hit among fans and beer enthusiasts alike, combining the excitement of Celtics basketball with the rich tradition of Boston brewing. As the Celtics gear up for another competitive season, White’s new venture adds an exciting twist to his already impressive career.
Stay tuned for more updates on Derrick White and the Boston Celtics as the season unfolds, and don’t miss your chance to try (Derrick) White Ale while supporting a great cause!
