Crypto.com is set to expand its global visibility by doubling down on its sponsorship of F1 sporting events around the world. The exchange, known as one of the top platforms in the digital currency ecosystem, is gearing up to increase its sporting ad budget in a bid to enhance its presence on a global scale.

Steven Kalifowitz, the Chief Marketing Officer of Crypto.com, has confirmed the company’s plans to intensify its sponsorship strategy. By leveraging sports as a platform to attract non-crypto audiences, Crypto.com aims to further solidify its position in the industry.

With successful outcomes thus far, including a significant increase in user count from 80 million to 100 million within a few months, Crypto.com has been making strategic moves to bolster its visibility. In 2021, the company made headlines by securing a multi-year deal to rename the Staples Center as the Crypto.com Arena.

As the primary sponsor of the Crypto.com Miami Grand Prix, a high-profile Formula One event, Crypto.com has invested $10 million in sponsorship for a 10-year period. Additionally, the company holds a global sponsorship license for the Grand Prix, sealing a $100 million agreement for 5 years.

Despite the substantial investment, Crypto.com is committed to further expanding its sponsorship initiatives. Recently, the platform featured renowned American music artist Eminem in a widely publicized advertisement at the Crypto.com Arena. This move follows the success of Matt Damon’s ‘Fortune Favors the Bold’ commercials in 2021.

The resurgence of crypto advertisements is evident, with Crypto.com leading the way in utilizing high-profile sponsorships to increase its global reach and attract diverse audiences.