Uber Eats’ 2024 Super Bowl commercial has sparked controversy and criticism for including a peanut allergy joke. The one-minute spot, featuring big names like Jennifer Aniston, David Schwimmer, Usher, Jelly Roll, and David and Victoria Beckham, debuted exclusively on TODAY and is set to air during the 2024 Super Bowl.

The commercial includes a scene where a man experiences an allergic reaction to peanut butter, breaking out in hives with a swollen eye, and incredulously exclaiming, ‘There’s peanuts in peanut butter?’ A tiny disclaimer at the bottom of the screen reads, ‘Please please please don’t forget there are peanuts in peanut butter.’

However, the inclusion of this peanut allergy joke has not been well-received by many. Criticism flooded in on social media, with users expressing their displeasure with the insensitivity of the joke. One Instagram user, @detectiveharleyfadd, commented, ‘You were SO close to having a great commercial. Why did you put in the peanut allergy part? It’s unnecessary to the plot and you are mocking a life-threatening medical condition to the largest television audience of the year. You are green-lighting food allergy bullying. It’s irresponsible and dangerous.’

Others echoed similar sentiments, emphasizing that food allergies are not a laughing matter and that the commercial’s portrayal of a life-threatening medical condition was insensitive and unaware. The backlash highlighted the potential impact on the estimated 33 million Americans with food allergies, suggesting that the inclusion of such a joke could alienate potential customers.

As the debate continues to unfold, the controversy surrounding Uber Eats’ Super Bowl commercial serves as a reminder of the importance of sensitivity and awareness when addressing health-related issues in mainstream media.