Chipotle is gearing up to celebrate National Burrito Day in a big way, offering food lovers a chance to win free burritos for a year. The popular fast-food chain has launched a digital word puzzle game called the Burrito Vault, filled with potential ingredients, to mark the occasion.
National Burrito Day, set for Thursday, April 4, is expected to draw millions of burrito enthusiasts to their favorite spots. Chipotle, however, is adding an extra layer of excitement by introducing the Burrito Vault game, which promises participants a buy-one-get-one code and the opportunity to win free burritos for a year.
The game, which opens on April 2 at 12 p.m. PT, challenges fans to solve a digital word puzzle by guessing two potential Chipotle order combinations ingredient by ingredient. With over 1.34 billion possible combinations, players can attempt the puzzle four times a day between April 2 and April 3 at 12 p.m. PT.
The first 50,000 players to unlock the vault will win a buy-one-get-one entrée code redeemable on National Burrito Day. Moreover, those who successfully complete the word game puzzle will be entered into Chipotle’s National Burrito Day sweepstakes, with 53 lucky winners set to receive free burritos for a year.
Chris Brandt, the chief brand officer for Chipotle, expressed excitement about the launch of the Burrito Vault, stating that it offers customers numerous opportunities to win free burritos. The initiative aims to provide a unique and engaging experience for Chipotle’s loyal fans, tapping into the digital word game trend that has gained popularity in recent times.
As National Burrito Day approaches, Chipotle’s innovative game is set to add an extra layer of fun and anticipation for burrito enthusiasts, offering a chance to win a year’s supply of their favorite meals.
