Chiliz, a fan token provider, has recently expanded its partnership with La Liga side Atlético de Madrid to enhance fan engagement through the integration of Fan Tokens into the football club’s digital ecosystem.

The collaboration between Chiliz and Atlético de Madrid aims to offer fans more capabilities and rewards by leveraging the innovative integration of Fan Tokens with the club’s digital platform. This integration was made possible through Chiliz’s partnership with LiveLike, an audience engagement platform that enhances online experiences through interactive features.

Building on a successful five-year partnership, the renewed collaboration seeks to attract more Atlético de Madrid Fan Token holders and provide them with enhanced benefits and rewards. Fans can now access a variety of opportunities tied to holding Fan Tokens through the club’s official app.

Alejandro Ugarrio, Director of Atleti Lab, expressed enthusiasm about the expanded partnership, highlighting the focus on improving the global fan experience. The integration with Socios.com aligns with the club’s strategy to offer fans an attractive proposition filled with various benefits.

As part of the partnership, the Fan Token Experience has been launched in Beta on Atletico’s website, providing token holders with interactive features such as polls and trivia quizzes. These activities allow fans to earn points that can be redeemed for exclusive prizes and rewards. New fans also have the opportunity to earn their first Fan Token for free by participating in these engaging experiences.