Game day excitement reaches new heights as Cheez-It rolls out its innovative Cheez Wheelz food truck, just in time for a thrilling SEC matchup. This November, Athens, Georgia, becomes the epicenter of college football as the No. 11 University of Georgia Bulldogs face off against the No. 6 Tennessee Volunteers at Sanford Stadium. With significant implications for the College Football Playoff on the line, fans are gearing up for an unforgettable experience, and Cheez-It is ready to enhance the tailgating festivities.

The Cheez Wheelz food truck, which debuted earlier this month, has quickly become a sensation among college football enthusiasts. This unique truck is specifically tailored for tailgating, offering a menu brimming with Cheez-It-inspired dishes that promise to elevate the game-day spirit. Among the standout offerings is the Smash Cheez-Burger, a delightful homage to Cheez-It’s original Cheez-In Diner.

For those wanting to showcase their team loyalty, the Georgia Bark-B-Q Cheez-Burger is a must-try. This creative burger features a smashburger infused with Original Cheez-It crackers, topped with Pepper Jack Mac and Cheez-It, and finished with a zesty Hot & Spicy Cheez-It BBQ sauce, all nestled in a buttery bun.

Cheez-It’s menu boasts a variety of delicious items, including:

• Original Extra Cheez-Burger: Experience a flavor explosion with this smashburger, enriched with pimento cheese, all served on a warm, buttery bun.
• Chili Mac & Cheez-It Dog: A delightful fusion of a classic hot dog and mac and cheese. This dish features a beef hot dog topped with Original Cheez-It cracker-infused chili, Pepper Jack Mac and Cheez-It, and a sprinkle of crushed Pepper Jack Cheez-It crackers.
• Cheezy Pickle Dip: This dip is the real MVP of the menu. It features Buffalo Wing Cheez-It cracker-infused dill pickle dip, garnished with crushed cheesy crackers and pickle bits, seasoned with dill and topped with Buffalo Wing Cheez-It crackers. It’s served with Cheez-It Snap’d crackers for the perfect dipping experience.

For fans unable to attend the game in person, Cheez-It has plans to bring the Cheez Wheelz experience to the Cheez-It Citrus Bowl in Orlando on New Year’s Eve, December 31, 2024. Additionally, for those watching the game from the comfort of their homes, Cheez-It has shared the recipe for its Original Extra Cheez-Burger, allowing fans to recreate a slice of the tailgating experience in their own kitchens.

Here’s how to prepare the ultimate game-day burger at home: Start by placing your beef patty on a hot griddle. Use a spatula and some weight to smash it down, then season with salt and pepper. After flipping the patty, add a scoop of Pimento Cheese Cheez-It mix on top. Don’t forget to butter your buns and toast them on the griddle for that perfect crunch. To assemble, layer pickles and any desired toppings, and enjoy your homemade Cheez-It burger while cheering for your team.

With the Cheez Wheelz food truck making its rounds and the tantalizing menu, Cheez-It is ensuring that game day is not just about the match but also about the food that brings fans together. Whether you’re at the stadium or at home, Cheez-It is committed to making your game-day experience cheesy and memorable.