As the hunting season approaches, Busch Light is making a splash with the return of its iconic camo beer cans, now in their 18th season. This year, Anheuser-Busch is expanding its outdoor offerings with a new line of camo gear designed specifically for outdoor enthusiasts and beer lovers alike.

The Busch Light Camo C.U.P. (Can Utility Pieces) collection features oversized tumblers that not only hold your favorite beverage but also come equipped with essential gear tailored to each hunting season. The collection includes:

• Deer-themed C.U.P.: This tumbler features a faux antler handle, tactical rope, monocular, and a trail camera to help hunters spot and track their prey.
• Duck-themed C.U.P.: Designed for waterfowl hunters, this tumbler includes a duck decoy handle, flashlight, duck call, and a reflective collar for hunting dogs.
• Turkey-themed C.U.P.: This version comes with a carabiner handle, a compass for navigation, a turkey call, and a tape measure for evaluating spurs and beards.

Krystyn Stowe, Head of Marketing for Busch Family & Natural Family at Anheuser-Busch, expressed enthusiasm for the new collection, stating, “Big cups, but make ’em Busch! We’ve always shared a passion for the great outdoors with our fans, so we had to put our own twist on the tumbler trend this hunting season. The Busch Light Camo C.U.P. collection brings a new utility to trendy tumblers by incorporating a covert can cooler and outdoor gear specific to the deer, duck, and turkey seasons.”

Since its inception in 2006, Busch Light has been dedicated to creating collectible, limited-edition hunting cans for fans aged 21 and over, celebrating a shared love for the outdoors. In 2024, the brand is excited to continue its partnership with Ducks Unlimited, a nonprofit organization focused on wetland conservation. To mark this ongoing collaboration and the release of the latest hunting cans, Busch Light will donate $45,000 to Ducks Unlimited to support wildlife conservation initiatives.

Busch Light’s commitment to outdoor enthusiasts extends beyond just hunting. The brand has consistently engaged with communities involved in fishing, farming, NASCAR, and country music, reinforcing its dedication to those who enjoy outdoor activities.

However, Busch Light is not alone in targeting the hunting demographic. Keystone Light, produced by Molson Coors, is also launching special promotions aimed at outdoor beer lovers during the fall hunting season. This competition between beer brands highlights the growing trend of catering to the hunting and outdoor lifestyle, ensuring that fans have plenty of options as they gear up for their favorite seasons.

With its innovative Camo C.U.P. collection and continued support for conservation efforts, Busch Light is positioning itself as a go-to choice for those who cherish the thrill of the hunt and the camaraderie of the great outdoors. As the seasons change, beer enthusiasts and hunters alike can look forward to enjoying their favorite brew in style, all while supporting important conservation efforts.