Burger King is taking its iconic ‘Have It Your Way’ slogan to the next level with the launch of the BK Million Dollar Whopper Contest. The fast-food chain is offering its guests the chance to win a whopping $1 million for their ultimate Whopper creation.
The contest, which is the first of its kind for BK in the U.S., invites customers to unleash their creativity and submit their dream Whopper sandwich recipe for a shot at the grand prize. Not only will the winner walk away with a hefty cash reward, but their creation will also be featured in Burger King restaurants nationwide for a limited time.
With over 200,000 possible customized combinations, the flame-grilled Whopper has long been a fan favorite. However, the Million Dollar Whopper Contest opens up a whole new world of possibilities, allowing participants to experiment with a wide range of ingredients and flavors to elevate the iconic burger to new heights.
Since its introduction in 1957, the Whopper has become a cultural phenomenon, renowned for its flame-grilled taste and memorable jingle. While Burger King has introduced various reinterpretations of the classic sandwich over the years, this marks the first time that customers will have the opportunity to take the reins and unleash their culinary prowess.
Participating in the contest is a breeze. Burger King enthusiasts can visit BK.com/MDW or use the BK App to submit their Whopper creation for consideration. No purchase is necessary, and submissions can be made through Sunday, March 17. Entrants can craft a Whopper sandwich featuring up to eight toppings, and with the help of artificial intelligence (A.I.), they will receive a preview A.I. version of their creation, which can be personalized with a custom A.I.-generated jingle and thematic background before being shared on social media.
Following the initial submission phase, three Whopper sandwich ideas will be chosen by the contest judges, and the finalists behind these concepts will be invited to Burger King headquarters in Miami. Here, they will have the opportunity to further refine their creations before they are rolled out on menus nationwide for a limited time. Customers will then be able to sample the three final Whopper creations and vote for their favorite, with the finalist receiving the most votes being crowned the winner of the Million Dollar Whopper Contest.
