Boston Beer Company is making moves to expand the distribution of its Slingers Signature Cocktails, a line of high-ABV, malt-based, ready-to-drink canned cocktails (RTDs). Since its launch in April 2023 in three markets, the 8% ABV RTDs have gained popularity, prompting the company to widen its reach.
The three flavors – Bahama Mama, Peach Screwdriver, and Pineapple Punch – will now be available in Las Vegas, with plans to expand distribution in Pennsylvania. In the coming months, the brand will further penetrate the markets in Ohio and Vermont, demonstrating its commitment to meeting consumer demand.
Boston Beer Company, renowned for its Samuel Adams beer, has been a key player in the industry since 1984. The company’s portfolio also includes Angry Orchard Hard Cider and Twisted Tea, showcasing its diverse product offerings.