Fans of unadulterated driving pleasure in an open-top BMW M model can look forward to a new arrival tailored perfectly to their preferences: the Pure Impulse edition of the BMW Z4 M40i. With the 2024 model year roadster, a six-speed manual gearbox will also be available for the range-topping version for the first time. The new engine/transmission pairing forms the core element of an enticing equipment package designed to place greater emphasis than ever on the two-seater’s unwavering focus on delivering an exhilarating open-top driving experience.
The Pure Impulse edition brings retuned chassis technology and mixed-size M light-alloy wheels measuring 19 inches in diameter at the front axle and 20 inches at the rear. And exclusive design features for both the exterior and interior are also included. The BMW Z4 Pure Impulse edition will be on sale in Germany, other European markets and the USA. New additions to the range of exterior paint finishes provide the remaining BMW Z4 model variants with a refresh as well.
Muscular roadster proportions with M-specific design features; two seats and a classic soft-top roof; a free-revving six-cylinder in-line engine with M TwinPower Turbo technology, sending its power to the road through the rear wheels: this formula has seen the BMW Z4 M40i establish itself as the archetypal purist’s sports car. And now another key ingredient in a richly engaging driving experience has joined the party in the shape of a manual gearbox to marshal the 250 kW/340 hp from that straight-six engine.
This new offering at the top of the model range endows the most powerful variant of the roadster with the ideal tools to further increase its popularity. To date, nearly half of all customers in Germany have opted for the flagship version of the BMW Z4, whose straight-six engine gives it a unique selling point in a fiercely competitive segment occupied solely by German premium brands. The BMW M model has accounted for over 30 per cent of the market share in the premium roadster segment, solidifying its position as a global market leader.
