Skin health brand Beekman 1802 is set to launch its 2024 kindness initiatives on February 17, coinciding with Random Acts of Kindness Day. The brand, known for its commitment to kindness as a core value, aims to promote the science of kindness and its positive impact on skin health, relationships, and communities.
CEO Jill Scalamandre emphasized the brand’s dedication to bringing kindness directly to their neighbors, highlighting its significance in both skincare and community building.
As part of its 2024 initiatives, Beekman 1802 will introduce several new programs to elevate kindness. This includes offering free one-on-one kindness coaching sessions, a first-of-its-kind initiative where individuals can meet with certified life and wellness coaches to develop essential skills for cultivating a kinder life.
Furthermore, the brand will launch its Kindness Krew ambassador program, inviting members to share acts of self-kindness and community involvement. In return, participants will receive rewards such as Bloom Cream samples, kindness bracelets, and giveaways for those in need.
Beekman 1802 also announced its commitment to donate 1% of all sales from kindness merchandise to kindness.org, supporting the organization’s efforts in advancing the science of kindness. The brand’s collaboration with Kindness.Org has been ongoing for three years, with previous initiatives including funding workplace kindness studies in partnership with other major brands.
Among the products available in Beekman’s Kindness Shop are the Goat Ears Headband Gingham Collection, Kindness Trucker Hat, Kindness T-Shirt, Baby Goat Tote 2023 Limited Edition, and the LED Kindness Lamp.
Additionally, the brand is implementing initiatives to promote kindness within the workplace, including a partnership with KindWorks AI, Beni, to deliver science-backed kindness to employees.
