Apple’s Vision Pro mixed reality headset has been making waves in the tech industry, with more than half of Fortune 100 companies reportedly purchasing units. Despite the impressive engineering, the $3,499 price tag and early adopter issues have dimmed the initial excitement surrounding the device.

During Apple’s recent earnings call, CEO Tim Cook briefly mentioned the headset, highlighting its adoption among major companies. Cook stated that these companies are exploring innovative ways to utilize the Vision Pro for tasks previously deemed impossible.

The news of Fortune 100 companies investing in the Vision Pro comes as no surprise, considering the tech industry’s inclination towards cutting-edge technologies. Apple’s strong presence in the market further fueled interest in the headset, positioning it as a groundbreaking spatial computer that seamlessly integrates digital content with the physical world while maintaining user connectivity.

However, despite corporate interest, overall sales of the Vision Pro have faced challenges. Reports indicate that Apple reduced production volumes by half before the device even launched outside the US, suggesting lower-than-expected demand in the domestic market.

One of the significant barriers to widespread adoption is the high price point of the Vision Pro, making it inaccessible to many consumers. Additionally, criticisms regarding the device’s weight, bulkiness, and inconsistent features have also impacted its reception.

While the headset has garnered attention for its technological advancements, its commercial success remains uncertain amidst market challenges. As Apple continues to navigate the mixed reception of the Vision Pro, industry analysts are closely monitoring its performance and potential impact on the VR hardware landscape.