Applebee’s is embracing the Halloween spirit this October with the introduction of an exciting lineup of three new cocktails, available starting October 1 at locations across the United States. The restaurant chain is known for its seasonal offerings, and this year, they are raising the bar with creative concoctions designed to delight guests during the spooky season.
Among the new drinks are the Boo-zy Buckets and Spooky Sips, alongside the much-anticipated return of the DOLLAR ZOMBIE cocktail, which has been absent from the menu for six years. Nathan Grover, the executive director of bar & beverage at Applebee’s, expressed enthusiasm for the new lineup, stating, “Our lineup of Halloween cocktails this year is packed with flavor and variety — from the DOLLAR ZOMBIE, to our new $10 Boo-zy Buckets and Spooky Sips — guests can get into the Halloween spirit all month long!” This sentiment highlights Applebee’s commitment to creating unique seasonal experiences for its customers.
Applebee’s has successfully crafted a seasonal marketing strategy that not only enhances brand visibility but also encourages customers to act quickly to experience these limited-time offerings. The DOLLAR ZOMBIE, a signature drink, is a playful mix of rum, passion fruit, pineapple, cherry, and lime, adorned with a gummy brain garnish, all for just $1. This tantalizing drink is sure to be a hit among patrons looking for a fun and flavorful way to celebrate Halloween.
In addition to the DOLLAR ZOMBIE, Applebee’s is introducing two new Boo-zy Buckets priced at $10 each. The first, Dracula’s Juice Bucket, is a chilling blend of Patron Silver Tequila, Blackberry Moonshine, triple sec, strawberry, and lemon. The second, Franken-Mama Bucket, combines Bacardí Superior Rum with Applebee’s signature blue tropical mix, also featuring a gummy brain garnish, adding a wicked twist to the classic Bahama Mama. Both buckets are served in a generous 32-ounce size, perfect for sharing or indulging solo.
For those seeking something a bit different, Applebee’s has also unveiled the $5 Boo Lagon cocktail. This striking drink boasts an iridescent blue hue reminiscent of Iceland’s famous Blue Lagoon and is crafted from Bacardí Superior Rum, Malibu Coconut Rum, blue curaçao, and pineapple juice, served in Applebee’s signature Mucho glass. The Boo Lagon is sure to catch the eye and tantalize the taste buds of guests looking for a unique Halloween experience.
Moreover, Applebee’s caters to beer lovers with the option of $6 Modelo Especial Brewtus draft beers, ensuring that there is something for everyone at the restaurant. With such a diverse array of specialty drinks, guests can choose their favorite potion and enjoy a night of festive fun leading up to Halloween.
In addition to its seasonal cocktails, Applebee’s recently launched a six-part mini-series featuring NFL stars Brock Purdy and Saquon Barkley, further engaging sports fans and enhancing its marketing efforts. This innovative approach not only showcases Applebee’s commitment to providing enjoyable dining experiences but also reinforces its position as a go-to destination for seasonal celebrations.
As Halloween approaches, Applebee’s is poised to attract customers eager to enjoy their festive cocktails and themed drinks. The combination of creative marketing, limited-time offerings, and a fun atmosphere makes Applebee’s a prime choice for those looking to celebrate the spooky season with friends and family.
