Apple is set to expand its digital services offering in China with the launch of the Apple Music Classical app, as the tech giant aims to bolster its presence in the world’s largest smartphone market. The app, which boasts the world’s largest classical music catalogue with over five million tracks, is scheduled to make its mainland debut on January 24, alongside its release in five other East Asian markets including Hong Kong, Macau, Taiwan, Japan, and South Korea.
The move comes amidst a challenging period for iPhone sales in China, with a notable decline in demand for the flagship product. Despite this, China remains a crucial market for Apple, accounting for a significant portion of the company’s App Store-related revenue. In 2022, China generated a staggering US$570 billion, representing 51% of the total billings and sales facilitated by Apple’s App Store ecosystem.
While the launch of the classical music app in China is expected to strengthen Apple’s digital services business in the country, its potential impact on iPhone sales remains uncertain. With sluggish consumption trends and fierce competition from Chinese smartphone rivals, the app’s local release may face challenges in driving iPhone sales on the mainland.
As Apple continues to navigate the dynamic Chinese market, the introduction of the Apple Music Classical app signals the company’s strategic efforts to diversify its digital services portfolio and cater to the evolving preferences of consumers in the region. The success of this expansion will be closely monitored as Apple seeks to maintain its position in China’s competitive smartphone landscape.
