Apple is set to revolutionize the entertainment industry with its new immersive video series, films, concerts, and more premiering on Apple Vision Pro starting July 18, 2024. Users of Apple Vision Pro will be treated to a range of captivating content including action-adventure, documentary, music, scripted shows, sports events, and travel experiences.

The new Apple Immersive Video content promises to transport viewers into the heart of the action with its cutting-edge storytelling format. Utilizing 3D video captured in 8K resolution with a 180-degree field of view and Spatial Audio technology, Apple Immersive Video aims to provide an unparalleled sense of realism and immersion.

Apple’s lineup includes a variety of series and films exclusively captured in Apple Immersive Video. ‘Boundless,’ a series offering viewers the chance to embark on unique journeys from the comfort of their homes, kicks off with ‘Hot Air Balloons’ at 6 p.m. PT on July 18. Following that, ‘Wild Life,’ a nature documentary series showcasing charismatic creatures, will premiere in August. ‘Elevated,’ an aerial travel series showcasing iconic vistas from great heights, is scheduled for release in September.

Later in the year, Apple promises special performances by top artists, starting with an immersive experience by The Weeknd. The lineup also includes the first scripted Apple Immersive short film ‘Submerged’ directed by Academy Award winner Edward Berger, a behind-the-scenes look at the 2024 NBA All-Star Weekend, and ‘Big-Wave Surfing,’ the debut episode of a new sports series in collaboration with Red Bull.

Apple’s Vice President of Marketing Communications, Tor Myhren, expressed excitement about the launch of Apple Immersive Video, describing it as a groundbreaking advancement in storytelling. Myhren highlighted the platform’s ability to transport viewers to different locations, narratives, and sporting events, providing a truly immersive experience.

‘Boundless’ invites viewers to explore extraordinary destinations and meet inspiring individuals. In ‘Hot Air Balloons,’ viewers will soar over the captivating landscape of Cappadocia, Türkiye. The upcoming episode, ‘Arctic Surfing,’ set for release in the fall, will follow a group of daring surfers in search of wintry waves in the Arctic Circle.