Mark Zuckerberg and Tim Cook’s longstanding rivalry has once again taken center stage as Apple reportedly rejected Meta’s Llama AI chatbot integration into the iPhone due to privacy concerns. The clash between the CEOs of Meta and Apple has been ongoing for years, with both companies engaging in public disputes and competitive maneuvers.

Meta CEO Mark Zuckerberg and Apple CEO Tim Cook have a history of trading barbs over various issues, from product quality to business practices. The feud between the two tech giants dates back to at least 2014 when Tim Cook criticized Facebook’s business model, emphasizing Apple’s commitment to user privacy.

Cook’s comments on companies monetizing personal data seemed to strike a nerve with Zuckerberg, who defended Facebook’s advertising model and criticized Apple’s expensive products in response. The clash between the two CEOs has since escalated, with public jabs, pointed ad campaigns, and even legal disputes becoming part of the ongoing rivalry.

Apple’s recent decision to reject Meta’s AI chatbot for the iPhone underscores the competitive landscape between the two companies, particularly in the realms of artificial intelligence and wearable technology. As the tech titans continue to vie for market dominance, their public spats and strategic maneuvers will likely remain a prominent feature of the industry.