Acosta Group has announced its plan to acquire CROSSMARK and Product Connections, expanding its headquarters sales services, retail solutions, and sampling and demonstration capabilities. This strategic move aims to drive growth for brands and retailers by combining complementary services and expertise.

The transaction, which includes the acquisition of CROSSMARK’s Sales Agency and Retail Solutions businesses, as well as Product Connections, is part of Acosta Group’s ongoing transformation efforts. By uniting these trusted agency brands and businesses, Acosta Group aims to leverage industry-best talent, capabilities, and technology to enhance its service offerings.

According to Brian Wynne, CEO of Acosta Group, the acquisition signifies a significant milestone in the company’s transformation journey. He emphasized the importance of investing in people, technology, client relationships, and overall business to create enhanced value for stakeholders.

Wynne highlighted that the acquisition is made possible by Acosta Group’s strong balance sheet, enabling strategic investments that strengthen the company’s ability to provide valuable services in an industry facing challenges such as changing consumer behaviors and market consolidation.

With the addition of CROSSMARK and Product Connections, Acosta Group aims to enhance its sales and marketing agency capabilities. The companies’ combined expertise and accomplished teams are expected to deliver innovative strategies, execution, and results across various verticals, categories, and channels.

This acquisition aligns with Acosta Group’s purpose of connecting consumers with the brands they love. By offering leading-edge solutions to brand owners and retailers, the company seeks to address the evolving needs of the market and deliver exceptional services to its customers.