The landscape of content creation for streaming platform Disney+ has seen a shift, as explained by Brad Winderbaum, Marvel’s head of streaming, television, and animation. In an interview with the ‘Phase Zero’ podcast, Winderbaum revealed that there was initially a push to create as much content as quickly as possible for Disney+. However, this approach changed, leading to the need to spread out release dates and resulting in project delays.

Winderbaum emphasized that this shift has allowed the studio to utilize the additional time to enhance the quality of their productions. He likened the process to allowing certain projects to ‘stay in the oven’ for further development, ultimately leading to improved outcomes. Despite the challenges, Winderbaum expressed optimism about the impact of these changes.

Marvel Studios’ approach has also evolved to align more closely with traditional studio practices, as they are now actively developing more projects than they will likely produce. Winderbaum confirmed that there are plans to develop the character Nova for the screen, expressing his personal enthusiasm for the potential project.

However, the industry’s unpredictability was underscored by Winderbaum, who acknowledged the unexpected departure of ‘X-Men ’97’ showrunner Beau DeMayo from the series. Despite being unable to disclose specific details, Winderbaum praised DeMayo’s contributions to the show and the passion he brought to the characters, emphasizing the impact of his scripts on the series.

DeMayo’s exit occurred after his work on season 1 and the commencement of season 2, including the scripting of the entire season. Prior to his dismissal, DeMayo’s online presence was removed, and he was excluded from planned press events.

The insights shared by Brad Winderbaum offer a glimpse into the evolving landscape of Marvel’s content creation and the industry’s dynamic nature, signaling a deliberate shift in approach and a focus on quality over expedited production.