Blue Bell, the renowned ice cream brand, has unveiled its newest flavor just in time for Easter. The Gooey Butter Cake ice cream is a tribute to the famous St. Louis dessert. This delectable creation features Cake Batter ice cream with a luscious cream cheese swirl and delectable gooey butter cake pieces, offering a tantalizing taste experience.

Carl Breed, the vice president of sales and marketing for Blue Bell, expressed his enthusiasm for the new flavor, stating, “Our new Gooey Butter Cake Ice Cream is as delicious as the cake made famous in St. Louis. Our ice cream is a great introduction if you have not tasted a gooey butter cake. There are delicious pieces of cake in each bite. And our Cake Batter Ice Cream combined with a cream cheese swirl is, as they say, the icing on the cake.”

The limited-time offering is available in both half-gallon and pint sizes, marking Blue Bell’s expansion into the St. Louis area. Ice cream enthusiasts and dessert aficionados alike can indulge in this delectable treat as they celebrate the Easter season.