The Major League Soccer (MLS) is riding high on the economic winds with the presence of the world’s most popular player, Lionel Messi, gracing its games. According to Sportico, sponsorships at both league and club level have increased by about 15%, and four MLS teams are now worth more than $1 billion.

The league’s pipeline of overseas players continues to be fruitful, with young talents like Gabriel Pec and Petar Musa joining alongside veterans like Luis Suárez, Hugo Lloris, and Emil Forsberg. However, challenges persist, and it’s imperative for MLS to capitalize on Messi’s presence to leverage growth beyond his playing days.

The upcoming 2026 World Cup, co-hosted by Canada, Mexico, and the United States, presents a massive opportunity that must be exploited. Despite labor issues with the league’s referees and a dispute with the U.S. Soccer Federation over the league’s continued participation in the U.S. Open Cup, MLS is focused on maximizing its potential.

Don Garber, MLS commissioner, who is approaching his 25th anniversary in the role, sat down with ESPN to discuss various topics about the league’s present and future. In an interview, he emphasized the importance of having Messi in the league and the efforts to leverage his presence in Year 2. Garber highlighted the continued focus on signing big-name international players while also nurturing young talents, particularly from South America, who are increasingly choosing MLS.