Paramount has made history with its Super Bowl 58 ad sales, surpassing Fox’s ad sales revenue from the previous year. Despite speculation about the impact of Taylor Swift on the sales, it appears that her presence had minimal effect on Paramount’s record-setting achievement.
Having sold out their commercials in November, Paramount sought between $6.5 million to $7 million for 30-second spots, including placements on CBS, Paramount+, and Nickelodeon. The company’s success in securing advertisers resulted in a broad mix of categories and brands represented in the upcoming game.
Auto companies such as Kia, VW, and Toyota, telecom firms, candy manufacturers, Anheuser-Busch, and PepsiCo are among the advertisers participating in the event. Additionally, movie fans can anticipate the appearance of trailers during the game.
With around 70 ad slots expected during the game, the majority being 30-second commercials, the marketplace has rapidly filled up. Unlike previous Super Bowls, where advertiser positions would change last-minute, the brand commercial positions for Super Bowl 58 are already locked in.
While the exact reason for the quick-moving market remains unclear, the continually growing NFL ratings amid increasing competition in the streaming landscape could be contributing factors. As Paramount gears up for the largest Super Bowl sales day in history, the company’s achievement stands as a testament to the enduring appeal and commercial success of the annual sporting event.
