With the 2024 Super Bowl just around the corner, the competition for the best commercial is heating up. One brand that’s making a big splash is Popeyes, and they’ve enlisted the comedic talents of Ken Jeong to star in their first-ever Super Bowl commercial.

In the ad, Ken Jeong emerges from 52 years of cryogenic sleep to indulge in Popeyes’ new wings while encountering modern marvels like delivery drones, robo-vacs, and Goldendoodles along the way. The commercial, directed by Grammy winner Calmatic, is set to air during the big game, capturing the attention of over 100 million viewers.

Jeff Klein, Popeyes’ CMO, expressed that the Super Bowl presented the perfect opportunity to showcase their new wings and encourage trial, considering it is the biggest day for wings consumption. Ken Jeong’s infectious energy and humor brought the storyline to life in an entertaining way, making the commercial a joy to watch.

Ken Jeong’s personal connection to Popeyes adds an authentic touch to the collaboration, as he did his medical residency in New Orleans, where the brand originated. Klein revealed that Jeong’s ad-libbing skills even made it into the final cut, with the actor spontaneously belting out the Popeyes jingle towards the end of the spot.

The 60-second commercial, developed with McKinney, will feature a cameo from Ken Jeong’s real-life BFF, Mocha, marking the first time they will be seen on screen together. Additionally, a 30-second edit of the ad will also run during the game, ensuring that Popeyes’ presence is felt throughout the event.

As the anticipation for the 2024 Super Bowl commercials builds, it’s clear that Popeyes and Ken Jeong are ready to captivate audiences with their lighthearted and engaging ad, showcasing the brand’s new wings in a way that’s sure to leave a lasting impression.