It’s a new year, and Samsung is gearing up to focus on performance, quality, and generative AI in 2024. The company’s co-CEO and Vice Chairman Han Jong-hee and co-CEO and President Kyung Kye-hyun have shared Samsung’s strategic priorities for the year ahead.

One of the key focuses for Samsung in 2024 is the pursuit of ‘super-gap technologies’ to maintain its competitive edge. The company aims to strengthen its competitiveness through technological supremacy and adaptability to future changes.

With a ‘customer-first’ strategy in mind, Samsung is directing its efforts towards its mobile, home appliances, and software divisions, emphasizing performance and quality. The conglomerate’s chip making business is also urged to enhance its market position by improving and widening the technological gap with competitors.

Looking ahead, Samsung is also preparing for future changes in the technological landscape, including the application of generative AI to work processes. The company is seeking to revolutionize the way people work and their device experience through the implementation of generative AI, aiming for a fundamental shift in thinking and the discovery of innovative products for the future.

As Samsung gears up for the launch of the Galaxy S24 family, expectations are high for AI integration on the mobile side. The company’s various divisions are anticipated to unveil further innovations throughout 2024.