The anticipation for this year’s Super Bowl ads is building, and one of the most intriguing teasers comes from BMW featuring none other than the iconic actor Christopher Walken. In a pre-Super Bowl spot, Walken is seen pondering the concept of a ‘teaser’ in a witty and enigmatic commercial titled ‘Agent’.

The teaser spot shows Walken strolling through an opulent lobby while conversing with his agent on the phone. He humorously questions the purpose of a teaser, musing, ‘So, it’s an ad for an ad? Why would they do that?’ The enigmatic teaser culminates with the flash of the BMW logo, leaving viewers intrigued about what the automaker has in store for the Super Bowl.

Directed by the acclaimed commercial director Bryan Buckley, the teasers and Super Bowl ad were produced in collaboration with agency partner Goodby Silverstein & Partners (GS&P). The ad is set to premiere on February 5th, and while the specifics of Walken’s role remain under wraps, it is certain to be a captivating and memorable moment during the big game.

Christopher Walken is no stranger to Super Bowl ads, having previously showcased his unique style and voice in commercials for Kia and alongside Justin Timberlake for the beverage brand Bai. With the Super Bowl being a prime platform for automakers to unveil new models and promote their corporate initiatives, BMW’s upcoming ad is poised to be a highlight of this year’s commercial lineup.

The buzz surrounding the BMW teaser featuring Christopher Walken has piqued the interest of viewers and industry enthusiasts alike, setting the stage for an eagerly anticipated reveal during the Super Bowl. As the excitement continues to mount, all eyes will be on BMW’s highly anticipated ad, promising an unforgettable moment during the big game.