Tom Brady, the seven-time Super Bowl Champion, is making headlines once again as he merges his health and nutrition company, TB12, and his apparel company, Brady, with the renowned training brand Nobull. This strategic move will see Brady become the No. 2 shareholder in Nobull, following the acquisition of the company by beverage veteran Mike Repole in 2023.
Nobull, founded in 2015 by former Reebok executives Marcus Wilson and Michael Schaeffer, has been making waves in the industry with its sneakers and apparel, primarily marketed online. With a workforce of approximately 100 employees spread across the U.S., U.K., and China, Nobull has established itself as a prominent player in the market.
Under the terms of the merger, the company will continue to operate under the brand name Nobull, with aspirations to evolve into a comprehensive wellness company, integrating aspects of health, wellness, sneakers, apparel, and nutrition to empower individuals in overcoming adversity and cultivating resilience.
Mike Repole, renowned for his success in transforming beverage brands into household names, including the sale of BodyArmor to Coca-Cola for $5.6 billion in 2021, envisions taking Nobull from a $250 million brand to a billion-dollar powerhouse, with Brady’s involvement seen as pivotal in achieving this ambitious goal.
Brady, who was previously associated with Under Armour as an endorsed athlete, has expressed his excitement about the merger, emphasizing the opportunity it presents for his brands to continue making a significant impact. Despite his retirement from professional football, Brady remains deeply invested in ensuring his brand and devoted fanbase maintain their influence.
With the deal encompassing footwear, apparel, and nutrition products previously under the TB12 and Brady brands, the collaboration is poised to bring about substantial changes and further solidify the brands’ presence in the market.
Reflecting on the merger, Brady stated, ‘I thought it was the best opportunity for myself and the brands that I’ve been a part of to make a difference,’ underscoring his commitment to leveraging this partnership for positive change and continued brand influence.
