As the holiday season approaches, consumers are once again turning their attention to sweet potatoes, a staple of Thanksgiving feasts. Bako Sweet®, a prominent name in the sweet potato industry, is stepping up to meet the growing demand with a range of innovative products and festive recipes designed to elevate holiday meals.
Thanksgiving is synonymous with comfort food, and sweet potatoes are taking center stage this year. Bako Sweet® is encouraging retailers to capitalize on this trend by offering an array of creative holiday-inspired recipes that highlight sweet potatoes’ versatility. From the classic Sweet Potato Casserole to unique offerings such as Apple Pie Stuffed Sweet Potatoes and Parmesan Crusted Sweet Potatoes, Bako Sweet® is helping retailers attract shoppers looking for both traditional and modern dishes.
“With sweet potatoes in high demand during the holidays, our goal is to help retailers attract shoppers with vibrant packaging and seasonal shippers,” said Susan Noritake, Director of Sales at Bako Sweet®. “Our products not only deliver quality and convenience but also encourage repeat purchases by inspiring shoppers to enjoy sweet potatoes beyond the holiday season.”
Bako Sweet® offers a variety of packaging options to cater to different consumer needs. The 3 lb. mesh bags are a holiday favorite, providing just the right amount for casseroles and family gatherings. For larger families or those preparing multiple dishes, retailers can introduce 5 lb. mesh bags to their assortments. Additionally, for smaller recipes or festive appetizers, the 4-count tray pack serves as a convenient option. Retailers are encouraged to showcase these offerings prominently, using Bako Sweet’s eye-catching packaging and colorful shippers, which can be strategically placed near Thanksgiving essentials like turkeys and stuffing to boost impulse purchases.
To further engage customers, Bako Sweet® is making it easier than ever to incorporate sweet potatoes into holiday menus. The brand is showcasing a variety of recipes that highlight creative ways to use sweet potatoes, supported by partnerships with influencers and dietitians. Some of these festive ideas include Roasted Balsamic Brussels Sprouts and Sweet Potatoes, Sweet Potato Crème Brûlée, and Sweet Potato Snickerdoodle Cookies.
“Shoppers value the quality and ease that Bako Sweet offers, especially during the holidays when every moment counts,” added Noritake. With a focus on festive recipes, creative merchandising solutions, and standout packaging, Bako Sweet® is positioning itself as the go-to partner for retailers this holiday season.
For more information about Bako Sweet® and its product offerings, interested parties can reach out to the sales team via email or phone to place orders and learn more about the brand’s commitment to quality sweet potatoes.
About Bako Sweet®: For over 75 years, Country Sweet Produce has been dedicated to growing sweet potatoes in the southern San Joaquin Valley of California, an area renowned for its rich soil. This region, often referred to as “California’s Sweet Spot,” produces some of the best-tasting sweet potatoes available, making Bako Sweet® a trusted name in the industry.
