Weekly Recap: Highlights from the Beauty Industry
In the ever-evolving world of beauty, the week ending October 26, 2024, brought a plethora of exciting news and developments. Here’s a roundup of the most significant stories that captured the attention of beauty enthusiasts and industry insiders alike.
Fenty Beauty Launches Arcane Collection
Rihanna’s Fenty Beauty has made waves with the introduction of its new Arcane Collection, created in collaboration with Riot Games, the studio behind the popular animated series. This collection is distinctively designed, featuring shades and packaging that draw inspiration from the show’s leading female characters. The collaboration extends beyond makeup, as the Global Makeup Artist for Fenty Beauty has also contributed to the design and animation of makeup looks featured in Season 2 of the series.
NIQ Breakthrough Innovation Awards Announced
The North American Breakthrough Innovation Awards have been unveiled by NIQ, recognizing outstanding contributions in the beauty sector. Notable brands such as e.l.f., Olay, and Maesa have been celebrated for their innovative approaches and products that have made a significant impact in the market.
Estée Lauder Launches Amazon Storefront
In a strategic move to enhance its online presence, Estée Lauder has launched a dedicated storefront on Amazon’s Premium Beauty platform. This launch is accompanied by an exclusive Virtual Foundation Tool, allowing customers to virtually try and compare different shades of the popular Double Wear foundation, making the shopping experience more personalized and convenient.
E.l.f. Beauty’s ‘Dupe That’ Campaign
E.l.f. Beauty has kicked off a new campaign titled ‘Dupe That,’ aimed at encouraging companies to support global initiatives. The campaign creatively utilizes unicorn imagery to convey its message, with visuals prominently featured at the World Trade Center, in the New York Times, and across e.l.f.’s social media channels.
Bath & Body Works Issues Apology
In a move to address customer concerns, Bath & Body Works has removed its ‘Snowed In’ holiday candle from shelves after social media users drew parallels between its label and KKK robes. The company has issued an apology, acknowledging the sensitivity of the situation and committing to better oversight in its product design.
Top 10 Most-Viewed Beauty Stories
Here’s a look at the top 10 most-viewed stories from the past week:
- Ranking the Top 50 Cosmetic Companies
- Top 15 Fragrances in the World in 2024
- Top 10 Haircare Brands in the World—Ranked by Cosmetify
- Fenty Beauty Launches Arcane Collection
- 2025 Global Beauty and Personal Care Trends from Mintel
- Top 10 Most Popular Skincare Products in 2024—Ranked by Landys Chemist
- NIQ Announces 2024 N.A. Breakthrough Innovation Award Winners
- Estée Lauder Debuts Amazon Premium Beauty Storefront
- E.l.f. Beauty Launches ‘Dupe That’ Campaign
- Bath & Body Works Apologizes for Season Candle Label Design
Stay tuned for more updates as we continue to track the latest trends and stories in the beauty industry. We look forward to bringing you fresh insights next week!
