When it comes to the brands U.S. consumers consider the most trustworthy, many of them are made right here in New Jersey, according to a new ranking.
Conducted by market research firm BrandSpark International in collaboration with Newsweek, the 11th annual Most Trusted survey gathered input from 26,646 shoppers on brands they trust the most across 256 categories of products, retail and services.
Americans are increasingly turning to discount retail to cope with inflation. However, the analysis found that for many staples, customers are sticking with tried-and-true leading brands, including New Jersey-made ones such as Campbell’s soup, Lysol disinfectant spray, Nutella hazelnut spread, and Band-Aid bandages.
Commenting on this year’s report, Philip Scrutton, vice president of consumer & shopper insight at BrandSpark, emphasized that product or service quality, fair price, consistency, and transparency have the strongest impact on building trust with consumers. He also expressed BrandSpark’s hope that this knowledge empowers brands to incorporate trust drivers strategically into their product and marketing efforts to strengthen relationships with consumers and establish meaningful differentiation.
While Procter & Gamble in Ohio dominated the list, scooping up dozens of No. 1 rankings in the areas of household & cleaning and beauty & personal care, several New Jersey-headquartered consumer packaged goods companies also fared well. These include Skillman-based Kenvue Inc., Haleon in Warren, Reckitt Benckiser Group in Parsippany, Englewood-headquartered Unilever, Mondelez International, and consumer health giant Johnson & Johnson in New Brunswick.
Other food companies recognized include Campbell Soup Co. in Camden. These companies have contributed to New Jersey’s strong presence in the ranking of the most trustworthy brands nationwide.
It is evident that New Jersey has established itself as a hub for producing trusted consumer brands, with companies in the state earning recognition for their commitment to quality and trustworthiness.
