Polish e-commerce giant Allegro has made a significant move by expanding its operations into Hungary, offering new opportunities for Polish sellers and enhancing the shopping experience for Hungarian consumers. As of October 1, 2024, Hungarian customers can now access Allegro’s platform through the newly launched allegro.hu, joining the ranks of users from Poland, the Czech Republic, and Slovakia.

This expansion follows Allegro’s recent ventures into the Czech and Slovak markets, where it has successfully attracted nearly 16 million potential customers. The launch of the Hungarian domain marks an important step in Allegro’s international growth strategy, aiming to solidify its position as a leading shopping destination in Europe.

With the new Hungarian platform, shoppers can explore over 150 million product listings. Allegro is committed to providing a seamless shopping experience, which includes essential features such as:

• Allegro Protect: A buyer protection program that ensures secure transactions.
• Lowest Price Guarantee: A promise to offer the best prices available on the market.
• Unlimited Deliveries: Fast and reliable shipping options for customers.
• Free Returns: Hassle-free returns through the Allegro Smart! package.

Matthias Frechen, Chief Commercial Officer at Allegro, expressed enthusiasm about the expansion, stating, “Our entry into Hungary brings us closer to fulfilling Allegro’s vision of becoming the preferred shopping destination in Europe. In just a few months, we’ve gained over 2.5 million active buyers in the Czech Republic and Slovakia. Now, we’re looking forward to introducing ourselves to Hungarian consumers and ensuring they have a positive shopping experience.” This sentiment reflects Allegro’s commitment to enhancing customer satisfaction and expanding its reach.

The expansion is not only beneficial for Hungarian consumers but also presents a lucrative opportunity for Polish sellers. With the addition of Hungary to its marketplace, Polish businesses now have access to an additional 10 million potential customers. Sellers can easily reach out to consumers in Hungary, the Czech Republic, and Slovakia directly from their existing Allegro accounts.

Allegro facilitates this process by managing logistics, which includes translating product listings and converting prices to accommodate local markets. This streamlined approach allows Polish sellers to focus on their core business while Allegro handles the complexities of cross-border e-commerce.

This strategic expansion highlights Allegro’s dedication to fostering regional trade and supporting local businesses. By offering Polish sellers the tools and resources they need to thrive in international markets, Allegro is positioning itself as a key player in the European e-commerce landscape.

In conclusion, Allegro’s entry into the Hungarian market marks a pivotal moment in its growth strategy, paving the way for enhanced shopping experiences and increased opportunities for Polish sellers. As the platform continues to evolve, it is set to play a crucial role in shaping the future of e-commerce in Central and Eastern Europe.