In an exciting new venture, Tyra Banks has made her mark on the culinary scene with the launch of her ice cream pop-up shop in Woodley Park, Washington, D.C. This pop-up, located at 2653 Connecticut Ave. NW, is set to run through September 20, 2024, and is part of her burgeoning brand, Smize & Dream.
Tyra Banks, renowned for her illustrious career as a supermodel and television personality, is now taking her passion for serving to a whole new level. The concept of this ice cream shop is not only to offer delicious treats but also to provide a unique experience that reflects Banks’ vibrant personality and her deep-rooted connection to the fashion world.
The pop-up features an eye-catching “ice cream trunk” that serves as both a nod to Banks’ fashion career and a perfect photo opportunity for visitors. This creative touch adds an element of fun and engagement, inviting customers to share their experiences on social media.
Smize & Dream was born during the pandemic, initially offering prepackaged ice cream pints in Los Angeles. The venture quickly gained traction, leading to the opening of a pop-up location in Dubai last year. The Woodley Park shop marks the brand’s first permanent establishment in the United States, with plans for further expansion into Australia and other international markets on the horizon.
The name “Smize & Dream” is a clever play on words. The term “smize,” which Banks popularized on her hit show “America’s Next Top Model,” means to smile with your eyes—a technique she often encouraged contestants to master. The “Dream” aspect of the name highlights the philanthropic side of her business, aimed at giving back to the community and supporting various charitable initiatives.
At the pop-up, customers can indulge in a variety of ice cream flavors, each crafted with care and creativity. The menu features both classic favorites and innovative new flavors that reflect Banks’ adventurous spirit. The ice cream is made with high-quality ingredients, ensuring a delightful treat for everyone who stops by.
In addition to the delicious ice cream offerings, the pop-up shop is designed to create a welcoming atmosphere where guests can relax and enjoy their treats. The vibrant decor and engaging staff contribute to an overall experience that is both memorable and enjoyable.
As part of her commitment to community engagement, Tyra Banks has also incorporated various events and activities at the pop-up, including ice cream-making workshops and special guest appearances. These events are designed to foster a sense of community and provide a platform for creativity and fun.
Tyra Banks’ foray into the ice cream business exemplifies her entrepreneurial spirit and her ability to connect with fans in new and exciting ways. With her extensive background in modeling and entertainment, she brings a unique flair to the food industry, making her pop-up shop a must-visit destination for locals and tourists alike.
As the summer heats up, Tyra Banks’ Smize & Dream pop-up in Woodley Park is poised to become a popular spot for ice cream lovers. Whether you’re a long-time fan of Banks or simply looking for a delicious treat, this pop-up offers something for everyone. Be sure to stop by before it wraps up on September 20, 2024, and experience the sweet side of Tyra Banks!
