Elon Musk’s company, X, has been facing challenges in breaking into the TV business with promises of new video shows falling short of expectations. The company, which had announced partnerships with high-profile individuals like Don Lemon, Jim Rome, and Tulsi Gabbard, has seen several of these deals not materialize as planned.

Back in CES in Las Vegas six months ago, X executives unveiled plans to delve into star-driven video content. However, the optimism displayed during the announcement has not translated into successful productions. Lemon’s show, for instance, encountered issues right from the start, leading to its cancellation after a problematic interview with Musk. Gabbard, despite being touted as the host of an original video show on X, has yet to release any of the promised content.

Other initial partners such as Tucker Carlson and Paris Hilton, while still active on X, have not fully engaged in formal collaborations. Carlson primarily shares content on his own paywalled network, with limited contributions to X. Hilton, on the other hand, has not produced any new video programs for X in the past four months, despite initial plans for four shows.

One of the key challenges faced by X in this endeavor has been a lack of advertiser interest in funding the shows. This financial hurdle has hindered the production of original content, as evident from the absence of video ads during broadcasts. Without adequate funding, the creation of high-quality video content becomes a challenge.

Despite attempts to reach out to X for comments on these issues, responses have not been forthcoming. The company’s struggle to secure necessary funding and promote existing video content raises questions about its future in the TV industry.

In conclusion, X’s aspirations for a successful foray into the TV business have hit roadblocks, highlighting the complexities of producing original video content in a competitive market.