Germany’s Ryte, a leading Website User Experience (WUX) platform based in Munich, has recently been acquired by Semrush, a US-based online visibility management SaaS platform. The acquisition, finalized in July 2024, marks a significant move in the realm of website optimization and online visibility solutions.

Ryte, a Software as a Service (SaaS) company, specializes in assisting businesses and agencies in optimizing Website User Experience through various facets such as SEO, Quality Assurance, Performance, Sustainability, Accessibility, and Compliance. Founded in 2012 by Andy Bruckschloegl, Niels Dörje, Marcus Tandler, and Jan-Hendrik Reichenbacher, Ryte has established itself as a premier platform for Website User Experience.

Notable companies like Allianz, Bauhaus, HomeToGo, and Hilti have leveraged Ryte’s technology to maximize their website’s potential. Andy Bruckschloegl, the founder of Ryte, expressed enthusiasm about the acquisition, emphasizing the shared vision for the future of Website User Experience with Semrush.

The strategic acquisition aims to combine the strengths and expertise of both Ryte and Semrush to enhance solutions for customers. By integrating Ryte’s advanced crawling technology into Semrush’s Enterprise SEO Platform, the companies seek to offer superior digital marketing tools and drive growth in the enterprise sector.

Semrush, renowned for its work in Search Engine Optimization (SEO), competitive intelligence, social media, digital PR, and digital marketing, envisions the acquisition as a means to foster new growth and innovation. The collaboration between Semrush and Ryte is set to create a best-in-class marketing platform that will elevate online presence and digital marketing operations for businesses of all sizes.

Through this acquisition, Ryte anticipates new sales opportunities by tapping into Semrush’s extensive customer base, facilitating greater penetration and cross-selling. For Semrush, the integration of Ryte’s crawling technology enhances its Enterprise SEO Platform, empowering large businesses to enhance digital marketing, productivity, and online visibility.

The Enterprise SEO Platform offered by Semrush unifies SEO operations across various teams, industries, and regions, utilizing AI workflows and a vast keyword and backlink database to provide valuable insights and streamline complex tasks. Semrush aims to leverage Ryte’s expertise, talent, and customer base to cater to the evolving needs of enterprise leaders, reinforcing its position in the market.