Cheil India has recently launched a groundbreaking advertising campaign for the Samsung Galaxy S24 series, introducing a unique blend of mixed reality technology in a print ad. The campaign aims to revolutionize traditional advertising by merging the physical and digital worlds through the innovative ‘Circle-to-search’ feature.

Featured in prominent newspapers like The Times of India and Hindustan Times, the campaign invites readers to interact with the new smartphone functionality by scanning a QR code on the print ad using their smartphones. This interactive experience immerses users in a virtual world where they can witness the ‘Circle-to-search’ feature in action.

The creative minds at Cheil India emphasize that this approach not only showcases the distinctive feature of the Samsung Galaxy S24 but also sets a new standard for future advertising strategies. By combining technology and creativity, the campaign aims to deeply engage consumers, making them active participants in the brand’s narrative.

The innovative use of mixed reality technology in the campaign allows users to explore India’s cultural diversity through a virtual tour simply by drawing a circle on their smartphones. This animated experience offers a glimpse into India’s vibrant heritage, enticing users to delve into the smartphone’s capabilities while enjoying a gamified visual storytelling experience.

Targeted at premium customers, the interactive campaign aims to provide a hands-on encounter with the Samsung Galaxy S24, leaving a lasting impression on users. The collaboration between Cheil India and Samsung not only showcases the smartphone’s features but also immerses consumers in a memorable journey through India’s cultural wonders.

The campaign credits key individuals for its success, including Chief Operating Officer Sanjeev Jasani, Chief Creative Officer Vikash Chemjong, Campaign Director Kapshin Cho, and other talented members of the creative, strategy, and production teams.