Billionaire Harsh Mariwala, the founder of Marico, recently made headlines as he revealed his unique approach to staying connected with consumer trends. Despite his age of 73 and a staggering net worth of $3.5 billion, Mr. Mariwala personally visited a general store in Mumbai to interact with retailers and distributors.

Marico, a prominent consumer goods company recognized for brands like Saffola and Parachute, is under the leadership of Mr. Mariwala. In a social media post, the billionaire shared a picture from his visit to the supermarket, emphasizing the importance of staying informed about evolving consumer preferences.

During his visit to the Shivraj Super Market in Parel, Mumbai, Mr. Mariwala expressed his commitment to understanding consumer behavior firsthand. He stated, “One thing I like to do is regularly go on visits to stores and meet with the retailers and distributors. It gives me a clear insight into the consumer mind and the emerging trends.”

The post, shared on social media, garnered significant attention, accumulating over 19,000 views. In response, followers of Mr. Mariwala praised his dedication to personal interaction for consumer insights. Some users commended his hands-on approach, while others suggested a blend of AI analysis with direct customer engagement.

Mr. Mariwala’s initiative to visit supermarkets and engage with stakeholders directly showcases his commitment to understanding market dynamics and consumer behavior. By bridging the gap between executive leadership and ground-level operations, he sets an example for industry professionals seeking to stay ahead in a competitive market.