Canada’s national organization representing the interests of Indigenous businesses has recently undergone a branding refresh. The Canadian Council for Aboriginal Business (CCAB) has rebranded itself as the Canadian Council for Indigenous Business (CCIB) in honor of the organization’s 40th anniversary. Along with the name change, a new logo has been unveiled to reflect the evolving role of the organization.
In a statement, the organization expressed the importance of evolving its visual identity as it grows. The updated logo aims to keep the organization relevant, modern, and aligned with its changing role during this exciting period. The rebranding initiative signifies the organization’s commitment to supporting Indigenous businesses and fostering economic growth within Indigenous communities.
The new logo features a shining sun symbolizing a bright future, new energy, and growth. A converging path in the design represents the collaboration between Indigenous and non-Indigenous businesses as they embark on new opportunities together. Additionally, the feather in the logo symbolizes mutual respect, strength, and integrity, with eagle feathers traditionally being gifted by Indigenous leaders to demonstrate respect.
As part of the rebranding efforts, CCIB has also announced name changes for some of its programs. Certified Aboriginal Business (CAB) will now be known as Certified Indigenous Business (CIB), Progressive Aboriginal Relations (PAR) has been renamed Partnership Accreditation in Indigenous Relations (PAIR), and Tools and Financing for Aboriginal Business (TFAB) is now Tools for Indigenous Business (TIB). Supply Change, a new five-pillar procurement strategy, has been introduced by the organization.
CCIB’s primary goal is to promote, strengthen, and enhance a prosperous Indigenous economy by fostering business relationships, creating opportunities, and raising awareness. The organization provides its members with knowledge, resources, and programs aimed at cultivating economic opportunities for Indigenous peoples and businesses across Canada.
