Celebrity Brand Valuation Report 2023: Brands, Business, Bollywood
This report unveils the ranking of India’s most influential celebrity brands, analyzing brand values derived from their endorsements and social media presence. The year 2023 marked a significant shift with Bollywood reclaiming its dominance in the film industry, propelled by blockbusters like ‘Gadar 2,’ ‘Pathaan,’ and ‘Animal’ surpassing the USD 100 million mark.
Key Highlights:
- Virat Kohli secures the top spot as India’s most valued celebrity, boasting a brand value of $227.9 million, a $51 million increase from 2022.
- Ranveer Singh slips to the second position with a brand value of $203.1 million.
- Shahrukh Khan re-enters India’s top five celebrity endorsers with a brand value of $120.7 million, a $65 million surge from 2022.
- Akshay Kumar ranks fourth with a brand value of $111.9 million, followed by Alia Bhatt at fifth with $101.1 million.
- Kiara Advani experiences a significant rise, moving from rank 16 to 12.
- Katrina Kaif makes her debut in India’s top celebrity brands list after five years.
- The collective brand value of the top 25 celebrities in 2023 stands at $1.9 billion, marking a 15.5% increase from 2022.
Vinit Karnik, Business Head at GroupM ESP, notes the evolving role of celebrities as entrepreneurs, leveraging their personal brand to attract private equity and venture funds. This shift signifies a strategic partnership between celebrity entrepreneurship and investment support, hinting at a trend where more celebrities are likely to venture into entrepreneurship to foster brand growth.
Jayesh Kishanchandani, Business Head of Talent & Brand Partnerships at Yash Raj Films Pvt. Ltd., emphasizes the success of sequels in Bollywood, indicating a continued strategy to create successful films through pre-planned sequels. Brands are anticipated to benefit from this trend, aligning with successful film franchises to enhance their market presence.
