Four Lads in Jeans, the internet sensation from 2020, have made a comeback in a new Euro 2024 advert by Paddy Power. The group recreated their viral photo for the advertisement, adding a humorous twist to the upcoming championships. In the advert, former EastEnders star Dyer Dyer and ex-England international Peter Crouch join the four lads in a light-hearted portrayal of the English team’s journey to the tournament in Germany.
As England gears up for the Euros, the advert playfully teases the team’s chances of victory and the unique characteristics that set them apart from other European nations. Paddy Power, known for their comedic marketing strategies, cleverly weaves together elements of English culture, fashion, and even political events like Brexit to create a memorable campaign.
During the advert, a nod is given to the ‘effortless style’ of the English, capturing the attention of onlookers from across Europe. The four lads, Jamie Phillips, Connor Humpage, Kevin Rooney, and Alex Lacey, reprise their iconic pose as part of the playful narrative that celebrates the spirit of the tournament.
