Samsung Electronics, a Worldwide Olympic and Paralympic Partner, has unveiled its official theme for the Olympic and Paralympic Games Paris 2024 as ‘Open always wins.’ This theme embodies Samsung’s belief in the power of an open mindset to unlock new experiences and endless possibilities.

As part of its Paris 2024 program, Samsung has partnered with a group of exceptional global athletes, including Sky Brown, Johanne Defay, Madison de Rozario, and Jagger Eaton, to bring the ‘Open always wins’ message to life. The brand’s latest innovation and technology will be instrumental in supporting the Games and contributing to the goal of making Paris 2024 the most open Games ever.

Stephanie Choi, EVP & Head of Marketing of Mobile eXperience Business at Samsung Electronics, emphasized the company’s long-standing commitment to championing the Olympic spirit and facilitating meaningful connections since its debut at the Olympic Games in 1988. The ‘Open always wins’ message, according to Choi, aligns with Samsung’s values and will be integrated throughout the Paris 2024 programming.

Team Samsung Galaxy, comprising inspiring athletes such as Sky Brown, will play a pivotal role in amplifying the ‘Open always wins’ theme. These athletes will share their personal journeys, highlighting how Samsung’s technology empowers both athletes and fans to embrace new opportunities with an open mindset.

Tony Estanguet, president of Paris 2024, expressed confidence in Samsung’s commitment to openness and its innovative mobile technology, envisioning a significant role for Samsung at the Games. Together, Samsung and Paris 2024 aim to engage, inspire, and enhance the Olympic and Paralympic Games experience for athletes and fans.

Team Samsung Galaxy for Paris 2024 includes a diverse group of over 25 Olympians and Paralympians, with more to be announced. Notable members of the team feature British skateboarder Sky Brown, Spanish badminton champion Carolina Marin, French skateboarding hero Aurélien Giraud, American B-girl Grace “Sunny” Choi, German Para sprinter Johannes Floors, and South Korean football icon Son Heung-min.