Disney’s President of Global Advertising, Rita Ferro, is gearing up for the company’s highly anticipated Upfront presentation at the North Javits Center in New York City on Tuesday, May 14. As Upfront season kicks into high gear, The Walt Disney Company is set to dazzle audiences with a star-studded event featuring Jimmy Kimmel and exciting announcements.

This year’s showcase will not only highlight Disney’s popular series and franchises but also introduce new content and verticals. The event serves as a platform for Disney to emphasize its global streaming position, technological innovation, commitment to inclusion, and its impact on live, sports, and entertainment.

In an exclusive interview, Rita Ferro shared insights on what sets Disney apart in the advertising landscape. She emphasized Disney’s unparalleled storytelling and brand presence, backed by a decade-long investment in cutting-edge technology. This technological advantage, coupled with a robust data stack, positions Disney ahead of its competitors.

Disney’s scale across sports and entertainment is a significant draw for advertisers, allowing them to maximize their impact by leveraging the diverse portfolio of brands and audiences offered by the company.

As the Upfront week approaches, anticipation is high for the exciting announcements awaiting attendees. While keeping details under wraps, Ferro hinted at a showcase filled with top-tier talent from television, theatrical studios, and sports. The presentation aims to showcase Disney’s commitment to quality storytelling and highlight the technological advancements that drive performance outcomes.

With a blend of world-class storytelling and innovative technology, Disney continues to set the standard in the media and advertising industry. Stay tuned for more updates as Disney’s Upfront presentation unfolds, promising a captivating display of creativity and ingenuity.