OpenAI, a prominent player in the artificial intelligence (AI) industry, is gearing up to launch a new search feature for its ChatGPT platform. This innovative feature will enable users to search the web and receive responses with proper citations, potentially positioning OpenAI in direct competition with tech giants like Google and AI startup Perplexity.

According to a source familiar with the matter, the upcoming feature will empower ChatGPT users to pose questions and obtain answers that are backed by information sourced from the web, including references to platforms like Wikipedia and various blogs. Additionally, one iteration of the product is expected to incorporate images alongside text-based responses, enhancing the user experience by providing visual aids where relevant. For instance, if a user inquires about changing a doorknob, the results may include a diagram illustrating the process.

While reports of a search feature in development surfaced earlier this year, specific details regarding its functionality have remained undisclosed until now. OpenAI has chosen to remain tight-lipped on the matter, declining to provide any official comments on the project.

The move to introduce a search feature comes as OpenAI faces mounting competition in the chatbot market, with several rivals entering the arena. Search capabilities have emerged as a pivotal area of focus within the AI industry, with startups like Perplexity gaining traction by offering an AI-driven search engine that prioritizes accuracy and proper citations. Google, a frontrunner in the field, is also actively exploring AI-driven enhancements for its search platform, with plans to unveil new developments at its upcoming I/O event.

Speculation surrounding OpenAI’s search feature has been rife on social media platforms, with users pointing to the existence of a particular web page as a potential indicator of the impending launch. Although visiting the URL currently leads to a ‘not found’ message, it briefly redirected to the official ChatGPT website, fueling anticipation among users.

If implemented, the search feature would represent a significant expansion of OpenAI’s current offerings. While ChatGPT currently has limited search capabilities for select queries, predominantly accessible to paying users, the addition of a comprehensive search function could revolutionize the platform’s utility. Despite occasional glitches, such as providing outdated information, the incorporation of a search feature could enhance ChatGPT’s appeal and utility for a broader user base.