Bush’s® is offering fans a unique opportunity to win big with their latest promotion. In celebration of the 30th anniversary of the iconic “Roll That Beautiful Bean Footage™” ad campaign, Bush’s is giving away a total of $30,000 in prizes over 30 hours. This includes a grand prize of $30,000.
Back on May 9, 1994, Bush’s® Baked Beans gained worldwide fame when Jay Bush starred in his first national TV ad and delivered the now-famous line: “Roll That Beautiful Bean Footage™.” To honor this milestone, Bush’s will be showcasing beautiful bean footage for 30 hours on RollThatBeautifulBeanFootage.com, as well as on billboards, TV commercials, online platforms, grocery stores, and even in Times Square.
The event kicks off at midnight ET on May 9, 2024, marking exactly 30 years since the debut of the ad. Fans who manage to discover the hidden code on RollThatBeautifulBeanFootage.com will have a shot at winning $30,000 or other exciting bean-themed prizes. A prize will be awarded every minute during the 30-hour extravaganza.
Jay Bush, the great-grandson of Bush’s founder A.J. Bush and the face of the iconic ad campaign, expressed his excitement about the celebration. He emphasized the enduring appeal of the humble bean and the joy of sharing the Secret Family Recipe™ for three decades, all while keeping it safe from his trusty golden retriever co-star, Duke.
In 1993, Bush Brothers & Company collaborated with partners to create a fresh ad campaign for their Baked Beans line. The initial spot featured Jay introducing the famous phrase: “Roll That Beautiful Bean Footage™,” hinting at the secret behind Bush’s Baked Beans’ deliciousness. The following year, Duke joined Jay, forming a beloved duo that has since starred in over 30 commercials, captivating audiences with the charm of Bush’s Beans.
As part of the anniversary celebrations, Bush’s Beans will make a special appearance in Times Square on May 9, 2024, distributing Bush’s swag to commemorate the 30-year milestone.
How to Enter the Bush’s Roll That Beautiful Bean Sweepstakes
There are two ways to discover the secret code for a chance to win:
- Fans can spot beautiful bean footage on Times Square billboards, TV ads, and social media, where a QR code will direct them to a website for entry.
- Bean enthusiasts can find the secret code by visiting RollThatBeautifulBeanFootage.com, following the instructions to watch the video, and entering the sweepstakes.
