Walgreens has found itself at the center of a social media craze with its latest viral hit, the peelable mango gummy candy. This unique treat has taken the GenZ community by storm, becoming a must-have item for many.
The ‘Gummy Mango’ candy, shaped like a cute baby mango, has become a sensation on platforms like TikTok, leading to a surge in demand that Walgreens struggled to keep up with. Despite initially stocking the candy in a limited number of stores, it quickly sold out, leaving customers clamoring for more.
For Walgreens, the success of the mango gummy candy couldn’t have come at a better time. The drugstore chain has been facing various challenges, including financial issues, employee unrest, and increased competition in the market. The popularity of the peelable candy has provided a much-needed boost, offering a bright spot amidst the company’s other struggles.
According to Morningstar analyst Keonhee Kim, the mango gummy candy aligns with Walgreens’ efforts to enhance its front-of-store offerings, catering to evolving consumer preferences in the snack industry. Priced at $1.99 per bag, the candy falls under Walgreens’ affordable Nice! house brand, standing out for its unique peelable feature.
The candy gained widespread attention after a TikTok video by user @Trinhdoesthings garnered nearly 9 million views. In the video, the user demonstrates the process of peeling the outer skin of the mango-shaped gummy to reveal the smooth inner pulp, creating a fun and interactive experience for viewers.
While some have drawn comparisons to similar products from Japanese or Korean brands available on platforms like Amazon, the Walgreens mango gummy has carved out its own niche in the market. The company has emphasized that the product’s success was organic and not driven by paid influencers.
Walgreens has refrained from disclosing specific sales figures for the mango gummy candy but has acknowledged its popularity among consumers. Marty Esarte, vice president of Walgreens’ owned brands, highlighted the candy’s interactive nature as a key factor in its appeal, sparking conversations and engaging consumers in a unique way.
