A Canadian accessories brand is under fire for its offensive response to an Indian customer’s complaint about a MacBook accessory. The incident began when Bhuwan Chitransh, an Indian man, posted a complaint about his Dbrand MacBook skin changing color within two months of purchase. In response, the Canadian company made an offensive statement, mocking the customer’s surname, which quickly sparked outrage on social media.

The company’s response went viral on Twitter, leading to widespread criticism and accusations of racism. Users expressed disbelief at the company’s behavior, with many condemning the offensive remark and calling it a display of poor customer service. The backlash prompted the company to issue an apology and offer $10,000 to the Indian man as a gesture of goodwill.

Following the uproar, dbrand issued a clarification, acknowledging their mistake and extending a direct apology to the customer. The incident serves as a reminder of the power of social media in holding companies accountable for their actions and the importance of respectful and professional customer service.