Spotify has introduced a new feature called AI Playlist in beta, allowing Premium subscribers to create personalized playlists based on their unique prompts. This innovative tool combines the power of personalization technology with AI to deliver the perfect musical mix for each user.
With nearly two billion discoveries happening on Spotify every day, the platform has become synonymous with music discovery. The AI DJ and daylist features have played a significant role in bringing fans closer to the artists they love. Now, with the introduction of AI Playlist, users in the United Kingdom and Australia can effortlessly turn their creative ideas into curated playlists.
AI Playlist allows users to input unique prompts such as “an indie folk playlist to give my brain a big warm hug,” “relaxing music to tide me over during allergy season,” or “a playlist that makes me feel like the main character.” These prompts can reference places, animals, activities, movie characters, colors, and even emojis, resulting in personalized playlists tailored to the user’s specific preferences.
Whether users are beginners or expert playlist creators, AI Playlist leverages Spotify’s powerful personalization technology and AI to generate the ideal musical mix for each individual. The most successful playlists are generated with prompts that contain a combination of genres, moods, artists, or decades, allowing for a diverse range of musical experiences.
To access AI Playlist, users can navigate to the Spotify mobile app and select “Your Library.” From there, they can tap the “+” button and choose “AI Playlist” to get started. Users have the option to select from suggested prompts or input their own, allowing for creativity and specificity in playlist creation. Once the playlist is generated, users can manage the selection of songs by previewing and deleting tracks, as well as providing feedback to further refine the playlist.
While the AI Playlist feature is designed to be fun and engaging, it is important to note that it is still in beta and may not produce results for non-music-related prompts, such as current events or specific brands. Additionally, Spotify has implemented measures to prevent offensive prompts, emphasizing the importance of using the feature responsibly.
As Spotify continues to innovate and iterate on the AI Playlist experience, users can look forward to further enhancements and features. The platform remains committed to delivering the right piece of music for every moment, and AI Playlist represents an exciting step towards personalized music curation for Spotify Premium subscribers.
