Billie Eilish, the 22-year-old pop sensation, has gained a whopping 7 million new followers on Instagram in just two days after adding all 100 million-plus followers to her ‘Close Friends’ Story. This move has sparked a surge in her social media following, with a growth of 6.4% on the platform, according to data from CrowdTangle.

Her exclusive Story-viewing pool has been the center of attention as she teases her upcoming third studio album. The posts shared on her Close Friends outlet feature cryptic teasers, including fuzzy fragments of artwork in blue hues. Fans have also spotted billboards in New York and Los Angeles displaying what appears to be lyrics from Eilish’s highly anticipated next LP.

This surge in followers comes as fans eagerly await new music from the nine-time Grammy winner. Her last album, ‘Happier Than Ever,’ was released in 2021, following her 2019 debut, ‘When We All Fall Asleep, Where Do We Go?’

Amidst the excitement for her new era, Eilish has also addressed sustainability efforts in her career. In a recent interview with Billboard, she clarified her stance on the wastefulness of releasing too many vinyl variants, emphasizing that these are industry-wide systemic issues.

Billie Eilish’s strategic use of her Instagram platform has not only generated buzz for her upcoming album but also showcased her commitment to addressing important industry issues, making her a role model for sustainable practices in the music business.