Tyla, the young TikTok star, has made headlines as the face of the latest collaboration between Alo Yoga and Beats. The campaign features the new wireless Beats Fit Pro headphones, and Tyla is thrilled to be a part of it.
If you’re on TikTok, you’ve likely come across the viral song ‘Water,’ accompanied by a dance routine using a water bottle. The song has gained massive popularity, even catching the attention of Travis Scott. Tyla, the talent behind the hit, has now become the face of the campaign for the new wireless Beats Fit Pro in collaboration with Alo Yoga.
Expressing her excitement about the partnership, Tyla shares, ‘Partnering with Beats and Alo has been a dream collaboration for me. I’m so excited to join forces on this campaign and share a product that I personally trust.’ Chris Thorne, chief marketing officer at Beats, also emphasizes the significance of the collaboration, stating, ‘The Beats x Alo collaboration was meant to be, as both Los Angeles brands have had a lasting impact on fitness and culture. The pair share a passion for high-performance products that allow you to express your personality.’
The new wireless Beats Fit Pro headphones feature the Alo Yoga logo embossed on the right ear cup and the pearlescent ‘b’ on both ear cups. The collaborative release boasts a glossy black exterior and mirror-like chrome interior. Additionally, the Beats Fit Pros are equipped with Active Noise Cancellation mode, transparency and adaptive EQ, spatial audio with dynamic head tracking, and the Apple H1 chip.
As part of the campaign, Tyla and Travis Scott have also released the music video for the ‘Water’ remix, further solidifying Tyla’s influence in the music and entertainment industry.
