For its April Fool’s Day Campaign Durex Announces the ‘Come Run’ in Singapore
The condom brand continues its tradition of annual April 1st pranks.
As part of an April Fool’s Day campaign, Durex Singapore is presenting the “Come Run” – an adults-only night run set to take place on September 6th of this year. Described by Durex as being”the most satisfying run of the year, Come Run invites couples to come together and finish together.”
For the event, runners can choose between two runs, a 6 or 9-kilometre distance, which they can run at their own pace.
Durex has had its share of April Fool’s pranks on social media and the promotion of faux products over the years including marketing unusually flavored condoms (Durex Smoked Sausage in 2018 and Durex Mala HotPot in 2019).
In actuality, says the brand, the Come Run is another one of their April Fool’s jokes and registrants are signing up for a non-existent run; but as part of their marketing strategy, Durex will still be giving away exclusive race packs to those who registered.
“Another year has gracefully unfolded, brimming with delightful deceptions and playful pranks,” said Jerome Goh, Head of Marketing OTC & Intimate Wellness MYSG.
“At Durex, we tirelessly strive to deliver unparalleled amusement and merriment to the masses, as we revel in the jubilant spirit of April Fool’s Day. Firmly rooted in our DNA, we ardently believe that fun ideas breathe life into our existence – COME RUN with us!”
The first 100 to register for the “race” are entitled to a Durex Race Pack. Modeled to resemble Durex’s 3s condom box, this pack contains $100 worth of goodies including an exclusive Come Run Finisher tee, Come Run Race Bib, Durex Mutual Climax condoms, Durex Invisible condoms, Durex Play Classic H2O Lube, Dettol Wet Wipes, Tempo Petit Facial Tissue, glow sticks, and vouchers.
The first 100 to register for Come Run 2024 will receive these exclusive race packs for free, which will be available for collection at Guardian, Marina Bay Sands.
The Durex Race Packs can also be redeemed at the following pharmacies in Singapore on 6 and 7 April 2024 when shoppers spend a minimum of $35 on any Durex producta in a single receipt. Limited quantity is available.
